EAH Pop-up store
Posted: March 5th, 2010 | Author: amyabaker | Filed under: Design, Places | Tags: Design, event, fashion, opening, zeedijk | No Comments »What exactly is a “pop-up” store, you ask?
According to the EAH! website: “The pop-up store is an initiative of designer Eva Anna Hekking, founder of EAH!, and NV Zeedijk, a dynamic organization which purchases properties in the centre of Amsterdam. Over the past years, the Zeedijk has positively transformed into an upcoming fashion area. Well-fitting within this upcoming new image, NV Zeedijk offered Eva Anna Hekking an empty space at the Zeedijk. As curator she restyled the place into a creative ‘underground’ exhibition versus shop-space.”
The pop up shop essentially houses a new collection of young local designers each month, including women’s clothing, jewellery, furniture, linens, arts, lighting and baby clothes (helloooo colour-by-numbers baby jumpsuits!).
It’s located at Zeedijk 37 and make sure to drop by this Saturday, March 6th when they launch their newest collection with drinks and snacks.
